Rick Ross Documentary Video Doubles as Ad for Checkers

 

Rick Ross Documentary Video Doubles as Ad for Checkers

In an effort to give back to his hometown community in Florida, Carol City, the hip-hop star Rick Ross decided to fulfill a childhood dream: He bought a Checkers fast-food franchise.

Why a Checkers? One reason seemed to rise above them all.

“The No. 1 fries in the game,” Mr. Ross says in a documentary-style video released in December.

The video shows Mr. Ross driving around town in his Ford truck, puffing cigars and relating stories from his childhood in the downtrodden community, which is in the Miami area. At a certain point, Mr. Ross begins talking about the burger joint he frequented as a teenager, across the thoroughfare from the carwash where he worked. There was a McDonald’s that was closer, but Checkers, he says, was more affordable.

“I made $30 a day from 8 in the morning to 8 at night,” Mr. Ross says. “I went to Checkers.”

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