Pitbull’s $1M Campaign With Visit Florida Lands Agency In Hot Water

pitbull 1m campaign

 

A $1 million deal between Miami superstar Pitbull and Visit Florida, Florida’s tourism marketing agency, has landed a handful of people in hot water.

The shake-up began after Pitbull posted his contract with Visit Florida online.

On December 15, Pitbull tweeted “*

FULL DISCLOSURE – FLORIDA

*” along with sharing a Dropbox link of the 11-page document.

*FULL DISCLOSURE – FLORIDA* https://t.co/nW5hD9E8ew pic.twitter.com/RrCLMuSVwq

— Pitbull (@pitbull) December 15, 2016

In addition to listing a payment schedule for the $1 million Pitbull was to receive, the contract also lists several social media and performance-based obligations.

Additionally, the rapper was required to “create and produce a music video entitled ‘Sexy Beaches’ featuring Talent.”

Released this summer, Pitbull’s “Sexy Beaches” video featured a variety of Florida beaches. The full video is below.

READ MORE AT HIPHOP DX

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